Strategic Senior Sales and Operational Leader
Chris Pollinger is a senior sales and operational executive skilled in strategic leadership, culture building, business planning, sales, marketing, acquisitions, operations, recruiting, and team building. An entrepreneur at heart, his pragmatic and street fighter style drives low cost/high yield creative solutions to drive the bottom line. With 20 years real estate management and executive experience, he delivers a proven track record of improving ROI, sales revenue, operational efficiency and achieving company growth through strategic analysis, planning, and execution.
He is a recognized industry leader and most recently served as Vice President of Sales and Service Operations with Realty One Group. Previously he served as SVP of Sales for First Team Real Estate. First Team, the largest Southern California real estate company, Chris led the entire sales efforts surpassing 5.3 billion in volume annually with over 11,500 clients represented each year. While bringing humanity to the machine, focusing on defining and implementing a values driven cultural change, the organization saw an increase of over $8 million in annual profitability. Through his creativity and strategic leadership, agent productivity increased by more than 28% and the amount of productive agents within the organization rose by more than 65%. During his tenure, First Team not only out performed the market and led the market in productivity but received the prestigious “Best Real Estate Company” for the first of four consecutive times in the annual “Best of” Survey of over 100,000 homeowners in Southern California.
He has also served as President of Real Estate Business Advisors, President of the Professional Realty Council and an executive at RE/MAX Real Estate Services creating and running the advanced coaching and training program at an organization that handled over $4.3 billion in real property and ranked 6th in the nation for per-agent productivity.
He is a nationally recognized speaker, motivator and coach who has created a unique and proprietary system specializing in helping real estate professionals make the paradigm shift from success into significance through building a stable, profitable and saleable businesses, breaking through their personal and business barriers while re-orienting around their core values and strengths. He is the creator of the Mastery Coaching, Performance Coaching, and Legacy Coaching systems which has set the standard within the real estate industry elite.
He holds a California Department of Real Estate Broker’s License, is registered as an Investment Advisor Representative with the Financial Industry Regulatory Authority (FINRA) and the National Association of Securities Dealers (NASD), and the North American Securities Administration Association (NASAA) with a Series 65 securities license.
STRATEGIC SENIOR SALES AND OPERATIONAL LEADER
Senior sales and operational executive skilled in strategic leadership, culture building, business planning, sales, marketing, acquisitions, operations, recruiting, and team building. An entrepreneur at heart, his pragmatic and street fighter style drives low cost/high yield creative solutions to drive the bottom line. With 20+ years real estate management and executive experience, he delivers a proven track record of improving ROI, sales revenue, operational efficiency and achieving company growth through strategic analysis, planning, and execution.
Realty One Group – Vice President, Sales and Service Operations, 2017
Drove key initiatives to re-boot and restructure the affiliate sales and service division. Drove 20% increase in agent count year over year. During tenure an average of one regional developer, and 3.3 new franchises a month were added to the network. Oversaw and collaborated with a network of 65 franchise offices as well as with the managers in the company stores to codify and systematize best practices and develop training systems. Affiliate training, sales process and tours all updated to be more effective and efficient with higher ROI.
Ryen Real Estate – President, 2015 – 2017
Led a start up real estate company to five locations in LA, San Diego, Orange and Riverside Counties in 18 months. He held complete ownership of budgets, projections, P&L’s, KPI’s as well as developing three regional VP’s in the growth and profitability of each region. The company saw first year profitability and surpassed sustainable growth goals utilizing a value driven real estate model based on high touch relationships emphasizing loyalty vs. lead churning. This company was designed to be an invite only boutique with Private Client level servicing.
First Team Real Estate / Christies Great Estates – Senior Vice President of Sales, 2011 – 2015
Drove the sales and revenue generating departments of one of the largest brokerages in the United States with 1800 agents, 11,500 clients represented and 5.3 billion in sales volume annually. He held complete ownership of budgets, projections, P&L’s, KPI’s as well as the development of the regional and branch managers. Guided growth in all direct reports included the directors for the training, recruiting, relocation, REO, short sale, e-commerce, marketing, advertising and property management departments. Also deepened the integration of affiliate title, escrow, mortgage, insurance business and expansion efforts.
Specific Accomplishments Include:
- Agent productivity rose 28%.
- Amount of Productive Agents within the organization rose 65%.
- Brought Luxury Affiliation with Christies.
- Increased profitability by establishing business planning, matrices and accountability tracking for all departments and storefronts.
Professional Realty Council, Inc. – President, 2008 – 2010
An equity partner in a privately held corporation serving real estate brokers, teams and agents with marketing, coaching, training, REO and relocation support. Ran in conjunction with work and programs at Real Estate Business Advisors. Sold to CSCA, inc. in October 2010. Drove all aspects of the organization’s operational, sales, marketing, objectives, and initiatives. Held ownership for the attainment of short- and long-term financial, sales and operational goals. Directed the development of the organization to ensure future growth and sale.
Specific Accomplishments Include:
- Developed and implemented a comprehensive branding, public relations, social media, advertising and marketing strategy.
- Developed and implemented a comprehensive web based training and coaching system for national deployment.
- Expanded operations from California and Arizona into AK, AL, AR, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WV and Canada.
- Drove 32% increase in Per Person Productivity with our membership.
RE/MAX RES – Director of Coaching and Training, Regional Manager, 2004 – 2008
Developed and led all aspects of an organization’s training policies, objectives, and initiatives for one of the world’s largest RE/MAX Franchises with 14 offices and over 450 agents transacting over 4 billion in real property annually. Planned and directed new training, coaching and implementation techniques. Re-vamped and made enhancements to existing training programs to improve effectiveness. Managed relationships with vendors to ensure appropriate participation and integration with outside training programs. Specific Accomplishments Include:
- Developed and implemented a comprehensive recruiting, retention, training and coaching system.
- Increased per agent productivity to 6th highest for all real estate companies across the nation according to REAL
- Increased recruiting and retention rates to among the highest in the nation for large broker operations in the RE/MAX System.
Tarbell, Realtors – Branch Manager, 1998 – 2002 Responsible for opening of new start up office location. Responsibilities included: recruiting, training, public speaking, contract negotiations, office management, advertising and marketing, computer training, web site design, and new agent orientation and development. Specific Accomplishments Include:
- A net increase in office population of 53 in year one.
- Developed and implemented new agent training curriculum.
- Year one profitability.
- Set records in recruiting for organization.
He has been a member of The National Speakers Association, a member of the NSA’s Business Coaching Professional Experts Group, a member of the NSA’s Facilitator’s Professional Experts Group, a member of the NSA’s Motivational and Keynote Professional Experts Group, a member of the NSA’s Sales Experts Professional Experts Group, a member of the NSA’s Seminar and Workshop Leaders Professional Experts Group, Former Director of the Orange County Association of Realtors, and Certified Instructor for Quality Service Certification. He holds a California Department of Real Estate Broker’s License, is registered as an Investment Advisor Representative with the Financial Industry Regulatory Authority (FINRA) and the National Association of Securities Dealers (NASD), and the North American Securities Administration Association (NASAA).
FEATURED OR QUOTED IN
Realty Trac, Barron’s, Bloomberg, LA Times, OC Register, Yahoo Finance, Dow Jones Market Watch, Huffington Post, Daily News, ABC News, CNBC, Fox News, Boston Globe, Star Tribune, Mercury News, Investor Place, Post Gazette, Sacramento Bee, News and Observer, Star- Telegram, The State, Daily Herald, Contra Costa Times, Buffalo News, Wichita Eagle, Reuters, Press Enterprise, Idaho Statesmen, Dallas Morning News, Anchorage Daily News and various other print, radio and television outlets.